On Monday September 21st, unfortunately Scott Walker announced that he was dropping out of the 2016 presidential race. This breaking news and was all over the media. Speaking of media, Scott Walker has a strong online presence with accounts on Facebook, Twitter, Instagram, Youtube and Snapchat.
One of the ways that Scott personally made the announcement of his dropout was through his Facebook account. On his Facebook post he was able to explain his decision in his own words for his Facebook followers to see.
Prior to dropping out, Scott used his Facebook frequently and it was easily his most common way of reaching out to and updating his audience. He did so through pictures and statuses along with important links when necessary. Scott’s use of language on his Facebook account is informal, but informational as well. This works in his favor as he can educate his followers, but do so in a way that won’t disinterest them. Scott Walker even felt the need to share his favorite TV Shows, and Movies on his bio. You can explore his Facebook account by clicking the link below:
You can also follow Walker on his twitter account: @ScottWalker. Walker has been tweeting for a while- since 2009 and has gained 211K followers. In his twitter bio he generously informs his twitter followers that the tweets personally from him are signed-SW. I think this is a very smart approach and it shows when he is interacting with others. I noticed that his twitter page is similar to his Facebook page and he actually refers back to his Facebook post with a link attached in a recent tweet to encourage his followers to read his statement he posted about his decision to drop out. Walkers twitter account is very personal and includes updates not only about the campaign and what he has done for Wisconsin. It is interesting to look back at his tweets in the previous years, by doing this it allows you to follow his journey of becoming a presidential candidate. Walker also shares activities he has engaged in- such as watching the Packers v. Seahawks game. last week. He even decided to share when he was having a Miller Lite hashtaging #ItsMillerTime #Walker16, thus showing his not so serious side.
On Scott’s Instagram account he has 19.1K followers. He also informs and uses his initials SW when posts are directly from him. However, Walkers Instagram is even more personal than his twitter. On here he shares videos and pictures of his home life, including family and food as well as his journey in the presidential election. You can follow Scott Walker on Instagram at:
Before dropping out of the presidential race. Walkers website was very informal and included background information as well as what he was planning for the future of America. Now his website simply says “Thank You” with no further information because really, what else is left to say?
His least followed form of social media is his Youtube account. There are some videos on his account that have only had a couple hundred views. I think that the reasoning behind this is that his posts are more formal and do not interest a large audience.
Since Walker has dropped out of the election I think it is now time for him to focus on moving forward. I think it is smart for him to keep activity on his social media accounts especially his Facebook, Twitter and Instagram since those accounts are his most popular and he can continue to reach a large audience.
Awesome blog Emily. I like how you mentioned he signs his 'personal tweets' as -SW. I also think he is smart for personalizing his Instagram a little more. If anything, it shows that he is at least attempting to paint himself as an everyday American.
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